Value
For your project to succeed, it must stand out and provide real value to your beneficiaries. What specific needs are you addressing for them? What unique combination of benefits will your project offer? Consider how you would present these points to convince others to support and invest in your project.
Exercise:
Complete the below template to help you write your Value Proposition.
For…
Example: “For men aged 30-50…”
Who…
Example: “…who face barriers to accessing mental health support due to stigma and financial constraints.”
Your Solution
Example: “PROJECT offers free, tailored mental health resources and workshops and resources…”
Which…
Example: “…which are funded through corporate wellness programmes, ensuring sustainability and accessibility…
Benefit or Outcome
Example: “…helping men improve their mental well-being while overcoming barriers to seeking help.”
