Intended Results
Successful projects carefully choose which customer segments to target and which to exclude. Who are you creating value for? Identify your most important customers - people or organisations who will pay for your product or service. Clearly describe your ideal customers. Remember, customers are the ones who pay for your product/service, whereas beneficiaries are those who benefit from it but may not be paying.
Exercise:
Complete the below exercises to help you write your Customer Relationships box.
1. Identify Customer Segments
Identify and define your target customer segments. These are groups of people or organisations your project aims to serve.
Examples:
• Corporate clients (businesses).
• Individuals seeking free mental health support.
