It's unlikely that you'll be able to help everyone, nor will you need to. Take time to define your project's target beneficiaries. Who is affected by the problem, and in what ways? How many people are in this target group, and where are they located? Carefully consider which individuals, families, or communities will benefit most from your work, and how you will engage them from the start to validate the problem and inform the solutions.


Example:

  • Young Black men aged 18-30 living in South London who are currently underserved by existing mental health services.